Projects

206

Point of Reference crafts design systems you can see, feel, and follow.

Explore our work across identity, place, and wayfinding. ↘

A first-of-its-kind platform for wine enthusiasts, offering world-class storage, collection management, access to remarkable bottles, and immersive experiences that bring wine culture to life.

Client: W3

Location: New York

Services: Consulting, Identity, Web Design

From Pattern to Digital Stain

Delivery Truck

Located in Al Mutlaa Residential City, Beyout Plus is a new commercial hub offering a complete home furnishing destination for Kuwait. The flexible identity system reflects the space's dynamic character, while an intuitive wayfinding strategy rooted in the architecture guides visitors with clarity, creating a cohesive, user-centered experience throughout the site.

Client: Beyout Plus / AGi Architects

Location: Kuwait

Services: Identity, Place Branding, Signage & Wayfinding

Identity

Entrance

Brand System

Social Media Tools

Shape Designation

Pictograms

Branding and website for PARALX, an architecture and urban design practice shaping buildings, spaces and places that are integrated, purposeful and enduring.

Client: Paralx Architects

Location: Beirut / Los Angeles

Services: Identity, Web Design

Link

Identity

Stationary

Website

Pattern

Signage and wayfinding for the Joint Research Center in Seville, a 'Solar Cupola' for the European Commission, a sustainability-driven landmark.

Client: BIG Architects

Location: Sevilla

Services: Signage & Wayfinding

Entrance

Signage Forms

Pictograms

Approach to Doors

Signage and wayfinding for the AlUla Art Collection Facility, a multi-story repository for antiquities, archives and modern art in Saudi Arabia.

Client: Bofill Architects

Location: Al Ula

Services: Signage & Wayfinding

Typography

Pictograms

The ÁBBATTE catalog beautifully showcases how the brand lives, produces, and creates textiles that awaken the senses. Organized through the lens of heritage, it uses tradition as a framework to explore the monastery, the craftsmanship behind each piece, and the brand’s vision for the future. Beyond storytelling, the catalog serves as a comprehensive guide, highlighting the full range of products crafted from these exquisite textiles.

Client: Abbatte

Location: Madrid

Services: Print, Strategy

Content Strategy

Contents

Binding

Inner Cover

Colegio Madrid Fundación Santa María's identity and branding system centers on a refined, academic visual language that reflects the institution's blend of tradition and forward-thinking education. It combines a heritage-inspired crest and typography with a clean, modern color palette and layout system, ensuring consistency and recognition across all school communications, from signage to digital platforms.

Client: Colegio Madrid Fundación Santa María

Location: Madrid

Services: Identity

Link

School Crest

Formal and Informal uses

Visual System

Branding, art direction and website for OBEL, a foundation championing architecture as a force for change.

Client: Henrik Frode Obel Foundation

Location: Copenhagen

Services: Art direction, Identity, Motion Design, Web Design

Link

Identity

Content Generation

Content Strategy

Website

Content rollout

Branding, art direction and website for Winsom, a neutral, masculine skincare platform for men.

Client: Winsome

Location: Los Angeles

Services: Art direction, Identity, Packaging , Web Design

Identity

Website

Branding and web design for a New York firm focused on public and civic architecture.

Client: Sage & Coombe Architects

Location: New York

Services: Identity, Web Design

Link

Identity

Stationary

Website

Branding and website for Maass, helping mission-driven owners navigate the programming, design, construction and preservation of exceptional buildings and landscapes.

Client: Maass

Location: New York

Services: Identity, Web Design

Link

Identity

Website

Website

Branding for Northern Design, championing sustainability while distributing paper, cardboard and other materials for communication needs.

Client: North Paper

Location: Madrid

Services: Identity

Identity

Pattern Language

Visual System

Wayfinding and signage for the Bloomberg Student Center, navigating a complex, pinwheel-shaped circulation that anchors the building as a key campus destination. Designed by BIG-Bjarke Ingels Group as lead architect, with Rockwell Group as interior architect, Shepley Bulfinch as architect of record.

Client: Johns Hopkins University

Location: Baltimore

Services: Signage & Wayfinding

Diagram of Circulation

Entrance

Maps

Sign Types

Pictograms

Rebranding for Darro, a Spanish furniture house founded in 1959 and reborn from its Modernist origins.

Client: Casa Muñoz

Location: Madrid

Services: Identity, Strategy, Web Design

Identity

Packaging

Website

A progressive cosmetics brand built on gender fluidity and expressiveness, drawing on the tension between Victorian femininity and gothic rebellion to challenge conventional beauty norms. We translated that ethos into the brand's identity, art direction, and website, creating a cohesive world that reflects it.

Client: Appledoll

Location: Los Angeles

Services: Art direction, Identity, Packaging , Web Design

Link

Identity

Visual System

Branding

Packaging

Art Direction

Website

Branding and art direction for Clair, a fintech app offering no-fee early payday access.

Client: Clair

Location: Boston

Services: Art direction, Identity

Link

Identity

Content Strategy

Branding for a home fragrance brand in the Roman town of Pedraza, Spain, named for the acronym Pedraza, Mercado, Perfume, Humano—evoking apothecary traditions.

Client: Casa Muñoz

Location: Pedraza

Services: Art direction, Identity, Naming

Identity

Visual System

Packaging

Strategy, visual identity, and collateral for Forman Arts Initiative, a Philadelphia organization supporting local artists through its work to meet, create, and advocate.

Client: FAI

Location: Philadelphia

Services: Identity

Link

Identity

Visual System

Branding and website for PET Lamp, ACdO's project weaving reused PET plastic bottles into bespoke lamps with traditional techniques from around the world, restructured to tell the process story while facilitating sales.

Client: Álvaro Catalán de Ocón

Location: Madrid

Services: Identity, Web Design

Link

Identity

Visual System

Website

A site at 24-1/2 Van Houten in Paterson, where identity and branding repositioned the complex as a catalytic innovation district for the city's next chapter.

Client: Blue Onyx

Location: New Jersey

Services: Art direction, Identity, Place Branding, Web Design

Identity

Environmental Graphics

Visual System

A construction hoarding proposal for Olympia, using brand colors and pill forms to frame content and animate the site.

Client: Olympia

Location: London

Services: Environments

Hoarding Design

Branding and identity for a Spanish luxury fashion house, crafting a visual language around expert craftsmanship and signature limited-edition pieces.

Client: Divlos

Location: Madrid

Services: Identity, Web Design

Link

Symbol

Visual System

Website

A signage competition entry where we used the diagonal within the identity to express information and guide visitors across this complex, multi-layered cultural destination.

Client: Disney Hub Barcelona

Location: Barcelona

Services: Signage & Wayfinding

Entrance

Naming and branding for Domu Place, a long-term stay hotel chain launching with Ayala 63 in Madrid, built on a scalable typographic system and the tagline 'Make it home.

Client: N/A

Location: Madrid

Services: Art direction, Identity, Naming

Identity

Content Strategy

Implementation

Branding, content development and social media strategy for Schneider Colao, a mid-century furniture collectors' gallery in Madrid, including a series of collectible posters.

Client: Schneider Colao

Location: Madrid

Services: Art direction, Identity, Posters

Design for The Future Starts Here, an exhibition designed by Andrés Jaque's office, examining how technology and design shape everyday life at every scale.

Client: Victoria & Albert Museum / OFFPOLINN

Location: London

Services: Exhibition Design, Identity

Labels

Tearaway wall

Design for Tearaways

Titles

Strategy, branding and implementation for Hence, a Spain-based sustainable fashion brand, across hangtags, signage, web and digital touchpoints.

Client: Hence

Location: Barcelona

Services: Art direction, Identity, Strategy, Web Design

Identity

Visual System

Content Strategy

Visual System

Website

Graphic design for IE University's yearly lecture series identity, spanning static and motion formats across the school of architecture & design, an ongoing collaboration from 2018–2023.

Client: IE University

Location: Madrid

Services: Motion Design, Posters

Overview

2018

2019

2020

2022

Exhibition design and graphic identity for Atlas of the Ruins of Europe, translating ruination into a somber, contemplative language across four darkening rooms, typographic ruined titles and a keyed artifact flyer.

Client: Centro Centro

Location: Madrid

Services: Exhibition Design, Identity, Print

Identity

Entrance

Visual System

Print

Exhibition Design

Book and exhibition design for COAM's architecture prize, unfolding the book into a curved exhibition showcasing all 154 past winners.

Client: COAM

Location: Madrid

Services: Exhibition Design, Print

Identity

Plan

Print

Book Interior

Book Interior

Booth design for Arper at Salone del Mobile 2016, with angular displays and photogenic vignettes that generated over 4,000 shared Instagram images.

Client: Arper SPA

Location: Milan

Services: Environments, Exhibition Design

Plan

Details

Environmental graphics for Santander Bank's innovation space, translating digital technology into an evolving array of symbols drawn from the iOS favicon grid.

Client: Santander Bank

Location: Madrid

Services: Environments, Signage & Wayfinding

Grid

Visual System

Every February, Madrid hosts a design festival in which our building, FDM9, takes part. Each year, we design a riso poster featuring ACdO's new products, the list of artists exhibiting in the building, and other upcoming events.

Client: Álvaro Catalán de Ocón

Location: Madrid

Services: Posters

Toggle identity for Álvaro Catalán de Ocón, distinguishing his personal studio from his distribution business.

Client: Álvaro Catalán de Ocón

Location: Madrid

Services: Identity, Packaging , Web Design

Link

Identity

Visual System

Packaging

Website

Identity

Visual System

Dual Brand Guidelines

Website