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La Casa Encendida
A cultural center in Madrid, it features dynamic programming spanning art, film, music, and community workshops that make it more than an exhibition space: a gathering place embraced by residents of all ages, backgrounds, and interests.
Signage & Wayfinding
Designed for accessibility, and everyone
The original signage was a bright green that overwhelmed the space and experience. Our first instinct was to restore the space's architectural character.
Circulation Flow Diagrams
La Casa Encendida draws a diverse public, and mapping how those audiences move through the building gave the wayfinding system a foundation in real behavior rather than assumption.
Every design detail was tuned for accessibility, surpassing local code requirements to create a more inclusive experience for all visitors.
Hallways
Flexible Room Plaques
Gotelé
Rail System
Many of the building's interior walls feature Gotelé, a textured, bumpy finish. Combined with the constant repainting required by rotating exhibitions, this led us to rethink the wall-mounted signage. We designed a rail system that's easy to remove, rather than painted around.
Lobby Directory
Floor Directory
Gallery ID
Room ID
Room ID
Room ID
Room ID
CLICK TO ACTIVATE: Directory Rail System
Elevator Lobby
Stair Level ID
Floor Directory
Entrance to Cafe
Impact
La Casa Encendida earned certification under the UNE 170001 Universal Accessibility standard, a reflection of the wayfinding system's role in creating a genuinely inclusive experience across the entire center. The project set a new benchmark for accessible cultural spaces in Madrid, ensuring equal access for every visitor, regardless of ability.
Design Process
Visual appendix
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Typography
Pictograms
A signage competition entry where we used the diagonal within the identity to express information and guide visitors across this complex, multi-layered cultural destination.
Entrance
