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Centro Botín
A contemporary art center on Santander's waterfront in Cantabria, hosting exhibitions, workshops, and public programs that engage a growing international and local audience, positioning it as a cultural anchor for the region and beyond.
Client: Fundación Botín
Location: Santander
Year: 2018
Services: Identity, Place Branding, Signage & Wayfinding
Signage & Wayfinding
Identity / Placebranding
A regional cultural centre for a global audience.
The identity was designed around the word Botín, placing the name at its center while echoing the void between the museum’s two elevated volumes. It captures the family’s central role, evokes the two spellings of ‘center’ and ‘centre’ to speak to the project’s international reach, and mirrors the architecture itself.
Stationary
Books
Subrands
Newsletters
Website
Bags
The branding extended across subbrands, digital, and print, everything needed to communicate this active, international cultural center.
Signage & Wayfinding
Functional and Visually Integrated
Maps
The cultural institute, designed by Renzo Piano, is comprised of two suspended volumes connected by walkways and stairs, a striking form that posed a real wayfinding challenge as visitors had to choose between the two volumes.
The building’s industrial-inspired architecture shaped our response: raw materials, exposed structure, and clean geometry guided the choice of finishes and typography, so that each sign reads as part of the building rather than an addition to it.
CLICK TO ACTIVATE: Detail
The result is a system that is unmistakably functional, guiding visitors, while remaining visually integrated with the architecture’s industrial character.
Design Process
Impact
Centro Botín needed a brand as ambitious as its architecture and reach. That vision became a wordmark and wayfinding system, locally rooted yet globally minded, helping put Santander on the world art map.
Visual appendix
Related Projects
A proposal for communicating Madrid as a touristic destination far beyond the city itself. The identity was built to speak to Madrid's history and energy for an international audience, at a time when the city is undergoing a tourism renaissance.
A multi-level observation experience within One Vanderbilt, rising above Grand Central Terminal, it features expansive views and mirrored art installations that make it more than an observation deck: an immersive cultural experience.
Client: SL Green Realty Corp.
Location: New York
Services: Campaigns, Identity, Place Making, Signage & Wayfinding
Signage and wayfinding for the Joint Research Center in Seville, a 'Solar Cupola' for the European Commission, a sustainability-driven landmark.
Entrance
Signage Forms
Pictograms
Approach to Doors
Located in Bilbao, this private contemporary art space is built on a major collection assembled over decades. More than a gallery, it's a destination for world-class contemporary art experiences.
Client: ALKAR CONTEMPORARY
Location: Bilbao
Services: Identity, Print, Signage & Wayfinding, Web Design
