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Summit One Vanderbilt
A multi-level observation experience within One Vanderbilt, rising above Grand Central Terminal, it features expansive views and mirrored art installations that make it more than an observation deck: an immersive cultural experience.
Client: SL Green Realty Corp.
Location: New York
Year: 2021
Services: Campaigns, Identity, Place Making, Signage & Wayfinding
Placebranding
Identity for New York's must-see destination
Symbol
Wordmark
The symbol draws inspiration from Summit One Vanderbilt's silhouette, while the wordmark's hard edges and mirroring evoke the bold, immersive intensity of the space itself.
Giftshop
Brand Touchpoints
The branding system was designed with the depth and flexibility to extend across a full range of touchpoints, from digital and ticketing to uniforms, advertising, and merchandise, covering the complete experience of every visitor.
Signage & Wayfinding
A Multifloor Vertical Journey
Various floors of the Summit Experience
From online ticketing to on-site kiosks, every step of the visitor journey was thoughtfully considered, ensuring a seamless experience from purchase through to navigating the space itself.
Kiosk
Mirrored Room Arrow
Entrance ID Detail
Feature Entrance ID
The signage was designed to gently guide visitors along their journey, without detracting from the building’s mirrored experience. Striking this balance required careful consideration of how, and where, the wayfinding was deployed.
Impact
Recognized by Tripadvisor's Travelers' Choice Awards as one of the top 10% of attractions worldwide, two years running (2023/2024).
Design Process
Visual appendix
Related Projects
A contemporary art center on Santander's waterfront in Cantabria, hosting exhibitions, workshops, and public programs that engage a growing international and local audience, positioning it as a cultural anchor for the region and beyond.
Client: Fundación Botín
Location: Santander
Services: Identity, Place Branding, Signage & Wayfinding
Signage & Wayfinding
Located in Bilbao, this private contemporary art space is built on a major collection assembled over decades. More than a gallery, it's a destination for world-class contemporary art experiences.
Client: ALKAR CONTEMPORARY
Location: Bilbao
Services: Identity, Print, Signage & Wayfinding, Web Design
A cultural center in Madrid, it features dynamic programming spanning art, film, music, and community workshops that make it more than an exhibition space: a gathering place embraced by residents of all ages, backgrounds, and interests.
Wayfinding and signage for the Bloomberg Student Center, navigating a complex, pinwheel-shaped circulation that anchors the building as a key campus destination. Designed by BIG-Bjarke Ingels Group as lead architect, with Rockwell Group as interior architect, Shepley Bulfinch as architect of record.
Entrance
Maps
Sign Types
Pictograms
Located in Al Mutlaa Residential City, Beyout Plus is a new commercial hub offering a complete home furnishing destination for Kuwait. The flexible identity system reflects the space's dynamic character, while an intuitive wayfinding strategy rooted in the architecture guides visitors with clarity, creating a cohesive, user-centered experience throughout the site.
Client: Beyout Plus / AGi Architects
Location: Kuwait
Services: Identity, Place Branding, Signage & Wayfinding
Entrance
Brand System
Social Media Tools
Shape Designation
Pictograms
