Projects
206
Point of Reference crafts design systems you can see, feel, and follow.
Explore our work across identity, place, and wayfinding. ↘
Archived Projects
A first-of-its-kind platform for wine enthusiasts, offering world-class storage, collection management, access to remarkable bottles, and immersive experiences that bring wine culture to life.
Located in Al Mutlaa Residential City, Beyout Plus is a new commercial hub offering a complete home furnishing destination for Kuwait. The flexible identity system reflects the space's dynamic character, while an intuitive wayfinding strategy rooted in the architecture guides visitors with clarity, creating a cohesive, user-centered experience throughout the site.
Client: Beyout Plus / AGi Architects
Location: Kuwait
Services: Identity, Place Branding, Signage & Wayfinding
Branding and website for PARALX, an architecture and urban design practice shaping buildings, spaces and places that are integrated, purposeful and enduring.
Signage and wayfinding for the Joint Research Center in Seville, a 'Solar Cupola' for the European Commission, a sustainability-driven landmark.
Signage and wayfinding for the AlUla Art Collection Facility, a multi-story repository for antiquities, archives and modern art in Saudi Arabia.
The ÁBBATTE catalog beautifully showcases how the brand lives, produces, and creates textiles that awaken the senses. Organized through the lens of heritage, it uses tradition as a framework to explore the monastery, the craftsmanship behind each piece, and the brand’s vision for the future. Beyond storytelling, the catalog serves as a comprehensive guide, highlighting the full range of products crafted from these exquisite textiles.
Colegio Madrid Fundación Santa María's identity and branding system centers on a refined, academic visual language that reflects the institution's blend of tradition and forward-thinking education. It combines a heritage-inspired crest and typography with a clean, modern color palette and layout system, ensuring consistency and recognition across all school communications, from signage to digital platforms.
Branding, art direction and website for OBEL, a foundation championing architecture as a force for change.
Client: Henrik Frode Obel Foundation
Location: Copenhagen
Services: Art direction, Identity, Motion Design, Web Design
Branding, art direction and website for Winsom, a neutral, masculine skincare platform for men.
Branding and web design for a New York firm focused on public and civic architecture.
Branding and website for Maass, helping mission-driven owners navigate the programming, design, construction and preservation of exceptional buildings and landscapes.
Branding for Northern Design, championing sustainability while distributing paper, cardboard and other materials for communication needs.
Wayfinding and signage for the Bloomberg Student Center, navigating a complex, pinwheel-shaped circulation that anchors the building as a key campus destination. Designed by BIG-Bjarke Ingels Group as lead architect, with Rockwell Group as interior architect, Shepley Bulfinch as architect of record.
Rebranding for Darro, a Spanish furniture house founded in 1959 and reborn from its Modernist origins.
A progressive cosmetics brand built on gender fluidity and expressiveness, drawing on the tension between Victorian femininity and gothic rebellion to challenge conventional beauty norms. We translated that ethos into the brand's identity, art direction, and website, creating a cohesive world that reflects it.
Branding and art direction for Clair, a fintech app offering no-fee early payday access.
Branding for a home fragrance brand in the Roman town of Pedraza, Spain, named for the acronym Pedraza, Mercado, Perfume, Humano—evoking apothecary traditions.
Branding and website for PET Lamp, ACdO's project weaving reused PET plastic bottles into bespoke lamps with traditional techniques from around the world, restructured to tell the process story while facilitating sales.
A site at 24-1/2 Van Houten in Paterson, where identity and branding repositioned the complex as a catalytic innovation district for the city's next chapter.
Client: Blue Onyx
Location: New Jersey
Services: Art direction, Identity, Place Branding, Web Design
A construction hoarding proposal for Olympia, using brand colors and pill forms to frame content and animate the site.
Branding and identity for a Spanish luxury fashion house, crafting a visual language around expert craftsmanship and signature limited-edition pieces.
A signage competition entry where we used the diagonal within the identity to express information and guide visitors across this complex, multi-layered cultural destination.
Naming and branding for Domu Place, a long-term stay hotel chain launching with Ayala 63 in Madrid, built on a scalable typographic system and the tagline 'Make it home.
Branding, content development and social media strategy for Schneider Colao, a mid-century furniture collectors' gallery in Madrid, including a series of collectible posters.
Design for The Future Starts Here, an exhibition designed by Andrés Jaque's office, examining how technology and design shape everyday life at every scale.
Strategy, branding and implementation for Hence, a Spain-based sustainable fashion brand, across hangtags, signage, web and digital touchpoints.
Graphic design for IE University's yearly lecture series identity, spanning static and motion formats across the school of architecture & design, an ongoing collaboration from 2018–2023.
Exhibition design and graphic identity for Atlas of the Ruins of Europe, translating ruination into a somber, contemplative language across four darkening rooms, typographic ruined titles and a keyed artifact flyer.
Book and exhibition design for COAM's architecture prize, unfolding the book into a curved exhibition showcasing all 154 past winners.
Booth design for Arper at Salone del Mobile 2016, with angular displays and photogenic vignettes that generated over 4,000 shared Instagram images.
Environmental graphics for Santander Bank's innovation space, translating digital technology into an evolving array of symbols drawn from the iOS favicon grid.
Every February, Madrid hosts a design festival in which our building, FDM9, takes part. Each year, we design a riso poster featuring ACdO's new products, the list of artists exhibiting in the building, and other upcoming events.
Toggle identity for Álvaro Catalán de Ocón, distinguishing his personal studio from his distribution business.






















