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ALKAR CONTEMPORARY

Located in Bilbao, this private contemporary art space is built on a major collection assembled over decades. More than a gallery, it's a destination for world-class contemporary art experiences.

Client: ALKAR CONTEMPORARY

Location: Bilbao

Year: 2026

Services: Identity, Print, Signage & Wayfinding, Web Design

Link

Identity

Rooted in industrial form, shaped by art

We drew direct inspiration from the building's facade, its curved windows, rounded corners, and overall architectural vernacular.

The shape was activated differently depending on format and messaging, adapting fluidly across social media, digital touchpoints, and physical touchpoints.

Business Cards

Website / Social Media

Signage & Wayfinding

Navigation without art labels

The space required signage that was simple, flexible, unobtrusive, minimal, and easy to read, placed only in key locations so as not to distract from the art experience.

NAMING: Each gallery carries its own identity, keyed to an accompanying map or brochure, so visitors can navigate the space intuitively while remaining fully immersed in the artwork itself.
PICTOGRAMS: Designed as a minimal set, communicating clearly while maintaining a subtle visual presence within the space.
LEVEL DIRECTORY: Placed at the stair well, it orientes guests, letting them know what to expect.

Lobby

Entrance

CLICK TO ACTIVATE: Threshold Gallery ID

Gallery ID

Gallery ID

Floor Directory Detail

Floor Directory

Gallery ID

Impact

Set to become Bilbao's second major art destination behind the Guggenheim Museum, the space needed an identity that could hold its own in a city shaped by iconic art and architecture. We helped translate that ambition into a brand and wayfinding system built for a world-class destination.

Design Process

Visual appendix

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