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    P_01

    Transformation

    IE UNIVERSITY, SCHOOL OF ARCHITECTURE AND DESIGN
    2020
    P_02

    LCE Signage

    LA CASA ENCENDIDA
    2018
    P_03

    Machado Muñoz

    MACHADO MUÑOZ
    2016
    P_04

    Centro Botín

    FUNDACIÓN BOTÍN
    2018
    P_05

    Centro Botín Signage

    FUNDACIÓN BOTÍN
    2018
    P_06

    ACDO

    ÁLVARO CATALÁN DE OCON
    2016
    P_07

    Arper Milan Booth

    ARPER SPA
    2016
    P_08

    Powers of 10

    IE UNIVERSITY, SCHOOL OF ARCHITECTURE AND DESIGN
    2018
    P_09

    Innovation Offices

    SANTANDER BANK
    2016
    P_010

    B&G

    BURGOS & GARRIDO
    2018
    P_011

    Premio COAM

    COLEGIO OFICIAL DE ARQUITECTOS DE MADRID
    2017
    P_012

    Hence

    HENCE STUDIO
    2018
    P_013

    Atlas of the ruins of Europe

    CENTRO CENTRO MADRID
    2017
    P_014

    Schneider Colao

    JESUS COLAO, URSULA SCHNEIDER
    2018
    P_015

    Strategy is ______

    IE UNIVERSITY, SCHOOL OF ARCHITECTURE AND DESIGN
    2019
    P_016

    IE School of Architecture & Design

    IE UNIVERSITY MARKETING
    2020
    P_017

    SSR

    SYNDICATE SUBROSA
    2021
    P_018

    Divlos

    DIVLOS
    2021
    P_021

    Aurora Flagship

    AURORA CANNABIS
    2020
    P_022

    The Onitsuka

    ONITSUKA TIGER
    2020
    P_022

    PET Lamp

    ÁLVARO CATALÁN DE OCON
    2021
    P_022

    SUMMIT

    ONE VANDERBILT / SL GREEN
    2021
    Back to top
    Designing with clarity & curiosity for Architecture, Design, Commerce & Culture Designing with clarity & curiosity for Architecture, Design, Commerce & Culture Designing with clarity & curiosity for Architecture, Design, Commerce & Culture Designing with clarity & curiosity for Architecture, Design, Commerce & Culture
    what we have done is extra
    Point of reference
    POR: Spanish for BY and FOR. Although the works is done BY us, it is FOR our clients.

    POR is a Madrid based studio specialized in blending graphic design and architecture.

    Our output applies a design language that is grounded in research and thoughtfulness. 
The fact that many of our international clients are engaged in design means our process is collaborative and in depth.

    Brand 
creation

    • Identities / Guidelines
    • Books / Print
    • Websites / Social Media
    • Placemaking

    Branded Spatial Experiences

    • Environmental Graphics
    • Retail
    • Temporal Architecture

    Spatial 
Communication

    • SIGNAGE
    • WAYFINDING
    • EXHIBITIONS

    We are a small design studio who share our client’s values.

    Our clients, big or small, continue working with us. Partly because of good communication and trust, but also because we truly believe in their design endeavors and aspirations.

    We are a studio that believes in making.

    Everything is tangible. We do not design anything we can’t strategize, and we do not strategize anything we can’t design.

    The Team

    Jeffrey Ludlow Saenz
    Creative director

    Previous to founding POR, he has worked for creative companies (Nike, Prada, Asics) and led renown studios (2x4, BMD). 
He is responsible for the creative direction and leadership of the studio. 
Born in Colombia and raised in the US, he thinks in both and either.

    Linkedin
    Read more
    Erica L. Vieira
    Director of Operations

    Previous to managing POR, she has orchestrated and styled various fashion companies (Kling, 2x4, Vogue Spain). 
She is responsible for the administration and management of the studio. 
Although born in Portugal and trilingual, she at place anywhere.

    Linkedin
    Read more

    We have/had some truly talented individuals pass by our studio.

    • Ainhoa Martin
    • Ana Fang
    • Ana Leal
    • Anabel Maldonado
    • Ana Mª Suárez-Anta
    • Blanca Milans del Bosch
    • Diego Sendin
    • Lucia Acedo
    • Lucía Venturini
    • Loreto Garcia
    • Mariana Gella
    • Natalie Pickert
    • Fernando Espeso
    • Pedro Ajo
    • Sandrine Cheong
    • Sandra Lazaro
    • Santiago Calixto
    • Santos Henarejos
    • Stef Silva
    • Sofía de Pablo
    See more

    Office Companions

    Clo & Timi
    Furry friends

    One is lively and the other one 
will steal your food.

    Our Clients have been bold, diverse, and international.

    Our Clients have been bold, diverse, and international. We are proud to work with the following organizations:

    Spatial / Design

    • AGi Architects
    • Alvaro Catalán de Ocon (ACdO)
    • Burgos Garrido Architects
    • Casa Muñoz
    • Chus Burres
    • Gregory Civera
    • Kaan Architecten
    • Las 2 Mercedes
    • Office for Political Innovation
    • Spatial Practice
    • Super Pool

    Cultural Institutions / Galleries

    • Centro Botín
    • Centro Centro
    • COAM
    • ICO
    • La Casa Encendida
    • Machado Muñoz
    • Schneider Colao
    • Victoria Albert Museum

    Commerce

    • ACdO
    • Arper
    • Condé Nast
    • Nike
    • Pedro Garcia
    • Santander Bank
    • Divlos

    Academic Institutions

    • IE School of Arch. & Design
    • ELU University

    Hospitality / 
Real Estate

    • Finca Cortesin
    • Savills Aguirre Newman

    I have often presented POR with confusing or unfocused goals, but they were able to make sense of these and turn them into powerful designs."

    Martha Thorne Dean, IE School of Architecture and Design

    As designers we had a clear vision of what we wanted to get visually and POR took that vision and helped in creating that language for our brand. More important, they created a cohesive system where new elements can be added and allows our business to expand."

    Gonzalo Machado & Mafalda Muñoz Founders of Casa Muñoz

    POR are fantastic! Prompt, professional and full of talent and imagination: They have been trusted partners on many important initiatives and continually impress me with their innovative design solutions for brands, environments, wayfinding systems and digital media.”

    Hunter Tura CEO of Syndicate SubRosa

    Discover our 
Insights & Research

    Journalism for dimensional communication and design.

    We are in constant research mode, where we gather inspiration, knowledge and techniques within the built environment. Follow our separate Instagram channel for insights and visual research where we highlight places, companies and projects.

    Design Journalism