Point of Reference

Point of Reference

About

POR is an experimental design studio at the intersection of graphic and spatial design, based in Madrid but working worldwide.

Since 2018, we have created brands and way-finding experiences that enhance architectural destinations. Working fluently between the worlds of branding, signage, and communication, our design language is grounded in research, experimentation, and a deep understanding of the context and needs of a place.

Contact

If you would like to discuss a commission or request a portfolio, please get in touch.

Enviroments

With Environments, we pay close attention to how a place feels and the purpose behind its design, while also making sure it works well for navigation and storytelling.

Brand Identity
Brand Strategy
Design Audits
Creative Direction
Naming
Visual Identity
Brand Content

Art Direction
Print Collateral
Website Development
Campaign Development
Brand Guidelines
Motion Graphics
Brand Assets

Branding

With Branding, we transform an ordinary location into a place that elicits emotions. We create brands that connect with your audience and work seamlessly across physical spaces, print, and digital platforms.

Brand Identity
Brand Strategy
Design Audits
Creative Direction
Naming
Visual Identity
Brand Content

Art Direction
Print Collateral
Website Development
Campaign Development
Brand Guidelines
Motion Graphics
Brand Assets

Clients

We’re proud of our long-lasting partnerships with our clients. 
Like us, they are ambitious and forward-thinking, and they believe good design can make a positive difference.

Additional

Memberships

ADG Fad
SEGD

Publications

Iconism – Designing Modern Icons

& Pictograms
A Sign is…
Laus Awards

Academic Activity

IE School of Architecture
IED – Madrid
UNC Charlotte
Architectural Association
Gerrit Rietveld Academie
Dessau Institute of Architecture
Columbia GSAPP – Studio X

Jeffrey Ludlow

Erica Vieira